by Josette MIllar
Social media marketing is an inescapable phrase in the business world today. The more you engage with your audience, the more likely you are to bring new people to your front door. The question is — how do you attract new audience members in the first place?
Social media marketing holds a strong place in inbound marketing. That is to say, it helps relevant customers find you, rather than forcing you to cast a wide net to everyone in hopes that someone will bite (that's outbound marketing.)