Now, with the Game Plan in place, it’s time to roll up our sleeves and get to work.
Content is that information which engages and educates your customer persona about the products and services they seek.
By content we mean the written word, or videos, even webinars. When you provide exceptional content that demonstrates your expertise and ranks well in Google, you will engage your prospective customers.
An effective content strategy includes blog articles, case studies, emails, eBooks, tip sheets, white papers, videos, etc. These are all vehicles to get information in front of your prospective customers who are visiting your website.
Remember that through the search engine process your customers have found you. We will teach you how to provide value to them; to give them information that helps solve their problem at no cost to them. This establishes you as an authority that can be trusted.