Return On Investment is critical to any business.
Studies have indicated that the more support you provide to inbound marketing, the more successful it becomes. This is where inbound marketing software like HubSpot's allows us to measure performance. It provides a closed-loop analysis by reporting traffic, conversions, and click-through rates that can be considered along with sales data.
Marketing investment is no longer run on a wing and a prayer. ROI is now governed by accurate and timely marketing metrics, which, in turn, allow you to make informed decisions.