How do you know whether your inbound marketing campaign is successful?
Simple. The number of ‘hits’ on your website will increase.
When inbound marketing is fully up and running, traffic comes from organic search, social media, email marketing, referrals, and paid search. These visitors arrive at different stages of the buyer’s journey. The first stage is when they have become aware of their need. Research follows as they educate themselves. Comparison shopping is next and the last step in their journey is to make the purchase. With proper preparation, you will have created content that will engage the buyer at each stage of his buying decision.
This is how we assist you to position yourself as the authority.
Resolving Your Visitor’s Problems
Your visitors are seeking a resource to solve their problem.
By inviting them to download information (the different kinds of content you have prepared), you establish a relationship. You invite them to take action which leads them to a form (landing page) where they give you their name and email address in order to receive your offer.
With every piece of content you send them, you invite them to request more content and/or make a purchase.