Business is being especially affected by the arrival of social media. Facebook, Twitter, YouTube, etc. have replaced casual conversation around the water cooler or at the gym.
Through social media we now share photos, links and opinions instantly to our whole community. Using channels like Google+, Facebook, Twitter, LinkedIn and even Pinterest your customers will find you and tell their friends.
But remember an effective social media strategy begins with remarkable content. We only tell our friends what we find interesting.
Inbound Marketing works when your customer finds you while they're looking for your service or product. Social media increases your exposure and it increases the profile of your brand. And it's one more channel for your customer to reach you.