When blog content is regularly updated, it keeps your website fresh and interesting. This will improve the visibility of your website on search engines, as a regularly updated website is one aspect looked at by the search engines for a better ranking and increased authority.
You have probably heard of this strategy referred to as content or blog marketing; “...a term encompassing all marketing formats that involve the creation and sharing of content in order to engage current and potential consumer bases.
Content marketing subscribes to the notion that delivering high-quality, relevant and valuable information to prospects and customers drives profitable consumer action. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty” as stated in WikiPedia.org. Content marketing can be implemented as a part of a social media marketing campaign or SEO plan, or completely on it's own.
...is that it allows you to easily interact with your customers. They can give their feedback through the comment field available with each post. It increases the dialogue between you and your customers and gives a human touch to an otherwise anonymous business.
WordPress is a very powerful application that can easily be ‘skinned’ to look like the user interface of your current website. It has thousands of plug-ins to incorporate and make the application a very easy to use and versatile tool. Access to the administrative panel can be given to several users without giving access to the full websites management system. The blog is easy to maintain and is search engine friendly making it a great tool for content marketing.
Whether you'd like us to set up a custom-designed content management system or a simple one like Wordpress, we have a few solutions for your business needs. If you'd prefer your blog and/or social media hubs written and managed by us we can do that too!
We're here to help make your life easier and your business succeed!