Never before in the history of advertising has it been possible to access millions of people in such a short time and for so little money. The Internet has become one of the most sought after means of advertising.
There are two kinds of ranking on search engines: organic (natural) or paid search. The organic ranking is shown on the left side of the result page of search engines whereas the paid searches are shown on the right of the page and sometimes at the top of it, in a colored bar. To achieve a high organic ranking, search engine optimization is a necessity.
Search engine optimization is the process of reviewing, editing, or writing the content of your website's pages to increase keyword relevance on search engines.
Detailed scope of services:
Below is a list of the major SEO tasks that we will perform:
- Perform a keyword research to discover which words users are actually typing in their searches.
- Review the website for the Search Engine “friendliness” of the code and architecture.
- Edit the content to the most popular searches using best practices for SEO copy writing.
- Install and configure Google Analytics.
- Create a site map that enables Search Engines to better crawl and index the website.
- Optimize title tags, images and hyperlinks, and header tags.
- Validate your site to meet the W3C requirements.
- Create a position report showing where the website initially ranks by keyword on each search engine.
- Set up manual back links.
- Submit your blog, articles, photos and press releases.
- Set up social bookmarking.
- Optimize any social media information.
- Optimize videos and blog.
- Set up RSS feeds.
- Send monthly reporting.
- Continue on a monthly basis manual back-link requests & reporting: web directory submissions, social bookmark links, article broadcast directories.
- Continue, on a monthly basis, ongoing review of SEO tag and text implementation.
- Rebuild the XML site map as needed.
- Set up a daily performance monitoring to ensure maximum visibility.
- Use continuous reviewing, tailoring, fine-tuning and manipulation of keywords, meta tags, and content to achieve and maintain high ranking.
