5 Signs That It’s Time to Redesign Your Websiteon September 10th, 2017
by Andrew Millar
Why is it that life keeps demanding that we be alert and creative? How many times do we need to be reminded that once is never enough and that we forever need to review what we are doing and how we are doing it? Like other things in life, when it's time to redesign your website, there are typical signs for which we can look:
- So the first sure sign that we've got a problem is that no one's coming to visit us! Traffic. How do we know if that's the problem? We use Google Analytics.
This is a great tool to help us keep our fingers on the pulse of what's happening on our website.
- Antiquated Design. Have you ever been in a kitchen built in the ‘70's with avocado-colored counters? Enough said. There's a reason why department stores change their displays several times a season. Website design is no different. The look and feel of a website launched even five years ago is stale by today's design standards and your website visitors will subconsciously react to that. Attract them with fresh, contemporary styling.
- The next sign is that once they get to our site, they leave pretty directly. It's called abandon or bounce rate. It is clearly related to the look and feel (design) of the site. Consider whether the keywords that you're using are bringing in people looking for something else and, therefore, don't stay around.
- Not ranking for keywords. This is where search engine optimization (SEO) comes in and where it's helpful to get the guidance of a pro. If you have done your homework and if you know that you're using the same language with which your customers are searching, then you need to optimize the appearance of that language on your website. Period. Check out Google Search Console.
- Another sign is that even if they stick around, they do not buy anything. Lousy conversion rate. You need to create a Call-To-Action. Offer them something they want that will entice them to trade their personal information (email address) in exchange for your offer of value to them. That is the beginning of the sales process and it will improve your conversion rate.
This is all part of looking at your website with fresh eyes. It's like admitting to yourself that it's time to lose weight. Get your site re-designed. Better yet, take the next step and really start marketing it. And the five signs that's it's time to redesign your website will be old news in the rear-view mirror and you'll feel as good as if you'd lost 20 pounds!