by Nick Rojas
You get home from work late, you don’t feel like cooking, and decide to order a pizza for delivery. How will you able to look at the menu, see what coupons are available, or know what number to call? Well, you Google it, of course! When your screen populates with the results from your search of “Domino's pizza in [zipcode]” you know that the information on your phone screen is valid and useable. You are able to order your pizza. Life is good. Thank you, Google. The reason that Google is able to sort out exactly what you mean, whether your request is a direct one for pizza or a poorly worded request for some half-forgotten song lyrics is due to search engine optimization (SEO).