Archive for the ‘Content Marketing’ Category

How to Blog; The Essence of Content Marketing

on July 24th, 2017
by Andrew Millar

Let's take some time to understand how to blog; the essence of content marketing and what its main features are. As business has shifted more and more online, marketing has begun to come into its own online. We now tend to make a difference between outbound and inbound marketing. It is the latter which is the principal domain of the web.

Content marketing / inbound marketing / blogging begins when our prospect searches the web.

They are looking for information. They can be very specific about what they are searching for and so it becomes important to first determine the 'key words' they are using in their search.

Content Marketing, How To Blog

Home Page Content Writing: Look before You Leap

on July 13th, 2016
by Andrew Millar

If you don't look before you leap, writing content for your home page may end up unrelated to the rest of your website.

Start by viewing your whole web site from thirty thousand feet up so you have a meta-idea of its impact on the searching reader who drops by in his quest to find what he wants.

From that perspective, ask yourself if your site truly answers what he wants in a simple and direct way.

Website Content Writing

Web Marketing and SEO: “Ya Gotta Know the Territory”

on March 29th, 2016
by Andrew Millar

Marketing your business on the internet presents some challenges that are much different form traditional ways of getting your products and services in front of your customers. It is also true that the more it changes the more it stays the same. That refrain from the opening song of the musical, The Music Man, comes to mind when a group of salesmen are discussing the basics of their profession: “Ya gotta know the territory.” Web marketing and SEO, Search Engine Optimization, are critical to today's business environment but unless you choose the right key words that your potential customers are entering into search engines, unless you ‘know the territory,’ your efforts may well be wasted.

Web Marketing and SEO:

SEO vs. Content Marketing: You Pick the Winner!

on March 24th, 2016
by Josette MIllar

Web marketing is full of difficult decisions. Classic link-building is being challenged by content-creation strategies. Approaches evolve so quickly – sometimes its hard to keep a fix on what is working best as opposed to what folks have decided was last weeks fad.

SEO vs. Content Marketing: You Pick the Winner!

All Aboard for Inbound Marketing

on February 29th, 2016
by Andrew Millar

This Train is Leaving the Station!

Inbound marketing is a new phenomenon in the world of business. It has crept up on us over the past several years and is now taking over marketing by storm. Wait a minute, you say, I have hardly heard about it, how can it be so prevalent? In order to answer that question, let's step back and take note of the biggest change in communication (and, therefore, business) in modern life: the internet and the web.

All Aboard for Inbound Marketing