by Andrew Millar
Let's take some time to understand how to blog; the essence of content marketing and what its main features are. As business has shifted more and more online, marketing has begun to come into its own online. We now tend to make a difference between outbound and inbound marketing. It is the latter which is the principal domain of the web.
Content marketing / inbound marketing / blogging begins when our prospect searches the web.
They are looking for information. They can be very specific about what they are searching for and so it becomes important to first determine the 'key words' they are using in their search.