Are Your Customers All Mystery Shoppers? 3 Tips to Understand Your Audience With Better Buyer Personason May 26th, 2017
by Josette MIllar
Mystery shoppers are a fantastic tool for auditing customer experience but many businesses are missing the mark by sending out mystery shoppers that don't fulfill a business' buyer persona. Buyer personas are a detailed makeup of buyer behavior that provide businesses with the insight to understand what improvements they can make to increase customer satisfaction. These three tips can help businesses better understand their audience by using a buyer persona.