Archive for the ‘Inbound Marketing’ Category

Are Your Customers All Mystery Shoppers? 3 Tips to Understand Your Audience With Better Buyer Personas

on May 26th, 2017
by Josette MIllar

Mystery shoppers are a fantastic tool for auditing customer experience but many businesses are missing the mark by sending out mystery shoppers that don't fulfill a business' buyer persona. Buyer personas are a detailed makeup of buyer behavior that provide businesses with the insight to understand what improvements they can make to increase customer satisfaction. These three tips can help businesses better understand their audience by using a buyer persona. 

Understand your Buyer Persona

What Is a Landing Page?

on December 18th, 2016
by Andrew Millar

Of all of the jargon used in the digital world, Landing Page has to rank up there with the most used and often times least understood. To answer the question “What is a Landing Page?” it is probably first most helpful to frame it as the primary sales tool on the web.

I call it that because its sole purpose is to initiate an exchange of information between the website visitor (the prospect) and the website host (the seller).

What is landing page

Which Comes First: The Chicken (Website Redesign) or the Egg (Inbound Marketing)?

on June 1st, 2016
by Josette MIllar

Yup – it's an age-old question applied to a new technology and marketing approach. And like with the chicken and the egg analogy – the answer might even be obvious – how can you have one, without the other?

Website Redesign or Inbound Marketing Egg Chicken Analogy

Web Marketing and SEO: “Ya Gotta Know the Territory”

on March 29th, 2016
by Andrew Millar

Marketing your business on the internet presents some challenges that are much different form traditional ways of getting your products and services in front of your customers. It is also true that the more it changes the more it stays the same. That refrain from the opening song of the musical, The Music Man, comes to mind when a group of salesmen are discussing the basics of their profession: “Ya gotta know the territory.” Web marketing and SEO, Search Engine Optimization, are critical to today's business environment but unless you choose the right key words that your potential customers are entering into search engines, unless you ‘know the territory,’ your efforts may well be wasted.

Web Marketing and SEO:

All Aboard for Inbound Marketing

on February 29th, 2016
by Andrew Millar

This Train is Leaving the Station!

Inbound marketing is a new phenomenon in the world of business. It has crept up on us over the past several years and is now taking over marketing by storm. Wait a minute, you say, I have hardly heard about it, how can it be so prevalent? In order to answer that question, let's step back and take note of the biggest change in communication (and, therefore, business) in modern life: the internet and the web.

All Aboard for Inbound Marketing