Archive for the ‘Small Business Marketing’ Category

What Is a Landing Page?

on December 18th, 2016
by Andrew Millar

Of all of the jargon used in the digital world, Landing Page has to rank up there with the most used and often times least understood. To answer the question “What is a Landing Page?” it is probably first most helpful to frame it as the primary sales tool on the web.

I call it that because its sole purpose is to initiate an exchange of information between the website visitor (the prospect) and the website host (the seller).

What is landing page

Website Redesign: 4 Reasons to Redesign Your Website in 2014

on January 2nd, 2014
by Andrew Millar

When most of us think about a website redesign we immediately jump to what the website will look like. Our minds place this image here and that image there. We visualize visitors coming to our beautiful new site and immediately converting into customers.

Unfortunately, the days are long gone when you could rely on the look and feel of your site to bring in new business.

website redesign 2014

SEO Is Dead; Long Live SEO! or...

on October 2nd, 2013
by Andrew Millar

The Hummingbird Has Landed!

Google has celebrated its 15th birthday by letting its new search algorithm, Hummingbird, loose on the land. Amit Sinhal, one of Google's top search executives, allows that this is the first major alteration to its search engine since he arrived in 2001.

Hummingbird Has Landed

SMART Website Design Goals

on May 28th, 2013
by Andrew Millar

Before you hire a Web Designer to update an existing website or create a new one, it is always a good idea to have a clear picture of what you expect it to do for you. Website design goals are the best way to create a plan of action and to figure out that you're getting what you wanted in the first place. It's okay if goals change in the process of achieving them; let's make sure we have a record from where we began.

SMART Website Design Goals