Archive for the ‘Web Content Writing’ Category

What Is a Landing Page?

on December 18th, 2016
by Andrew Millar

Of all of the jargon used in the digital world, Landing Page has to rank up there with the most used and often times least understood. To answer the question “What is a Landing Page?” it is probably first most helpful to frame it as the primary sales tool on the web.

I call it that because its sole purpose is to initiate an exchange of information between the website visitor (the prospect) and the website host (the seller).

What is landing page

Home Page Content Writing: Look before You Leap

on July 13th, 2016
by Andrew Millar

If you don't look before you leap, writing content for your home page may end up unrelated to the rest of your website.

Start by viewing your whole web site from thirty thousand feet up so you have a meta-idea of its impact on the searching reader who drops by in his quest to find what he wants.

From that perspective, ask yourself if your site truly answers what he wants in a simple and direct way.

Website Content Writing

Social Media for Old Folks Like You

on April 19th, 2016
by Andrew Millar

If you're in business today and you are of a certain age (that being one for whom hand held calculators were an innovation in the 80's, let alone computers), your head has likely been spinning for years now with the constant introduction of new and reimagined ways to use the internet. This blog is about social media for old folks like you (and me.) If you are 40+ years old you did not grow up using computers in school. You likely first encountered very job specific software in the workplace and eventually taught yourself to use one at home.

Social Media for Old Folks

Marketing: How Lead Generation Changes in an Inbound World?

on November 20th, 2013
by Andrew Millar

If marketing is essentially about helping sales acquire more customers, then prospective customers or leads are an essential step in the process. This is a truism whether you rely on traditional outbound techniques such as print ads and radio or you use the new inbound channels of blogs, search engine optimization and social media.

Lead Generation

5 Essentials of Business Website Design

on August 6th, 2013
by Andrew Millar

Design is such an integral element in all of our lives, that it is easy to overlook its influence. These 5 essentials of business website design illustrate its strategic importance to your web presence. When there is disorganization evident in layout and design it is oftentimes reflected in a website's effectiveness. The best SEO in the world will not help to keep visitors on your site if the look and feel of it is sloppy.

Website Design Essentials