Archive for the ‘Website Design’ Category

5 Signs That It’s Time to Redesign Your Website

on September 10th, 2017
by Andrew Millar

Time to Redesign Your Website

Why is it that life keeps demanding that we be alert and creative? How many times do we need to be reminded that once is never enough and that we forever need to review what we are doing and how we are doing it? Like other things in life, when it's time to redesign your website, there are typical signs for which we can look:

  1. So the first sure sign that we've got a problem is that no one's coming to visit us! Traffic. How do we know if that's the problem? We use Google Analytics.

How to Blog; The Essence of Content Marketing

on July 24th, 2017
by Andrew Millar

Let's take some time to understand how to blog; the essence of content marketing and what its main features are. As business has shifted more and more online, marketing has begun to come into its own online. We now tend to make a difference between outbound and inbound marketing. It is the latter which is the principal domain of the web.

Content marketing / inbound marketing / blogging begins when our prospect searches the web.

They are looking for information. They can be very specific about what they are searching for and so it becomes important to first determine the 'key words' they are using in their search.

Content Marketing, How To Blog

Best Practices For B2B Website Design

on January 3rd, 2017
by Josette MIllar

B2B customers, understanding B2B website design best practices can help set you on the path to success. These best practices transcend industry or company size. Any business from any sector can implement these three B2B website design best practices to elevate their web presence, attract more visitors, and convert more visitors into customers.

Best Practices for B2B Website Design

What Is a Landing Page?

on December 18th, 2016
by Andrew Millar

Of all of the jargon used in the digital world, Landing Page has to rank up there with the most used and often times least understood. To answer the question “What is a Landing Page?” it is probably first most helpful to frame it as the primary sales tool on the web.

I call it that because its sole purpose is to initiate an exchange of information between the website visitor (the prospect) and the website host (the seller).

What is landing page

What is Your Web Design Strategy? 4 Common Mistakes

on October 4th, 2016
by Andrew Millar

As a business owner, you know not having a website is tantamount to leaving your doors locked on Black Friday. You could do it, but it wouldn’t be wise. Unfortunately, creating a successful website isn’t as simple as buying a domain and throwing up some text. As with any aspect of your business, creating a successful website requires planning.

There are some unknown variables that make it difficult to design the perfect website for your business right off the bat. Fortunately, you can learn by those who have come before you and avoid the most common web design strategy mistakes.