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Archive for the ‘Website Design for Business Owners’ Category

What Is a Landing Page?

on December 18th, 2016
by Andrew Millar

Of all of the jargon used in the digital world, Landing Page has to rank up there with the most used and often times least understood. To answer the question “What is a Landing Page?” it is probably first most helpful to frame it as the primary sales tool on the web.

I call it that because its sole purpose is to initiate an exchange of information between the website visitor (the prospect) and the website host (the seller).

What is landing page

Home Page Content Writing: Look before You Leap

on July 13th, 2016
by Andrew Millar

If you don't look before you leap, writing content for your home page may end up unrelated to the rest of your website.

Start by viewing your whole web site from thirty thousand feet up so you have a meta-idea of its impact on the searching reader who drops by in his quest to find what he wants.

From that perspective, ask yourself if your site truly answers what he wants in a simple and direct way.

Website Content Writing

Website Design in a Time of Transition

on June 17th, 2016
by Andrew Millar

I chose the title of this blog, Website Design in a Time of Transition, with my tongue firmly planted in my cheek. Which is to say that the world-wide web embodies the philosophic notion that the only constant in life is change.

Since the internet has only been around in the history of man for about twenty-five years or so and individual websites for an even shorter period, it's fair to characterize web design as an ever-evolving continuum. I believe the current description is ‘ongoing.’

Website Design Changes

Which Comes First: The Chicken (Website Redesign) or the Egg (Inbound Marketing)?

on June 1st, 2016
by Josette MIllar

Yup – it's an age-old question applied to a new technology and marketing approach. And like with the chicken and the egg analogy – the answer might even be obvious – how can you have one, without the other?

Website Redesign or Inbound Marketing Egg Chicken Analogy

4 Expensive Reasons To Use a Mobile Website Design Company

on December 27th, 2013
by Andrew Millar

Using a mobile website design company to create a responsive website for your business is not a fun option. It is a necessity.

Why?

Because back in the day your home was high tech if you had a desktop computer. And, these were not today's masterminds that can control every function within your home. No, these were the shockingly huge ones which required a large desk, extra air conditioning and had a tiny screen which glowed green and typed in white. Oh, how far we have come!

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