5 Signs That It’s Time to Redesign Your Website

on September 10th, 2017
by Andrew Millar

Time to Redesign Your Website

Why is it that life keeps demanding that we be alert and creative? How many times do we need to be reminded that once is never enough and that we forever need to review what we are doing and how we are doing it? Like other things in life, when it's time to redesign your website, there are typical signs for which we can look:

  1. So the first sure sign that we've got a problem is that no one's coming to visit us! Traffic. How do we know if that's the problem? We use Google Analytics.

How to Blog; The Essence of Content Marketing

on July 24th, 2017
by Andrew Millar

Let's take some time to understand how to blog; the essence of content marketing and what its main features are. As business has shifted more and more online, marketing has begun to come into its own online. We now tend to make a difference between outbound and inbound marketing. It is the latter which is the principal domain of the web.

Content marketing / inbound marketing / blogging begins when our prospect searches the web.

They are looking for information. They can be very specific about what they are searching for and so it becomes important to first determine the 'key words' they are using in their search.

Content Marketing, How To Blog

Mobile Without Responsive Web Design Is Like Cross-Country Skiing with a Snowboard!

on July 15th, 2017
by Josette MIllar

Mobile websites are becoming the new front to gain new customers and increase sales. Many businesses are scrambling to establish a presence suitable for mobile users but make the mistake of being in the right area with the wrong equipment. Like a snowboarder showing up for a cross-country meet, failing to use responsive design to meet your mobile needs will result in confusion and a poor finish. 

Real Estate Web Design - Buyer Beware! Not all Firms are Created Equal

on June 12th, 2017
by Josette MIllar

As a Realtor, you are proud of the homes you show. It's all about showcasing your best and brightest image so you can connect with people who will mean real business for your bottom line. 

Real Estate Websites - Beware as all Firms are not Equally Creative

An Effective Web Design Strategy Starts with Knowing Your Audience

on June 1st, 2017
by Josette MIllar

It today's world, it's not enough to have a great website. You need to know your audience so you can create content and a user experience that speaks to your people. If you don't take your visitors into consideration when you create your website, it will all be for nothing, as people will simply leave your site in favor of a competitor who can relate to their needs and wants. 

Strategy Starts with Knowing Your Audience