A Comprehensive Guide to Mobile Apps Marketing and SEO

on January 30th, 2018
by Nick Rojas

An awesome mobile app is a great idea but there is more to it than meets the eye. Anyone who develops a mobile app must also seriously consider how to effectively market their apps. With more than 1.5 million apps in the market, having the right mobile app marketing plan  is the only way to stay relevant in  the market and beat the fierce download competition. It is vital that you make marketing a priority so that your app can stand out among the millions. That is when keywords like SEO come into play. Although delving into the topic might end us up in a sea of information, here is a comprehensive guide on smart and effective marketing. 

Mobile Apps Marketing and SEO


Creative Ways to Market Your App

The more you promote your content, the easier it will be to reach out to as many people as possible. So here are proven methods to help you market your app effectively.

  • Reach out to influencers: marketing your app may sometimes mean stepping out of the comfort zone. That means you not only reach out to your usual field of influence but extend your marketing  to foreign connections. Developing honest relationships with such influencers will go a long way in promoting your app. Influencers who truly value your company will have a positive effect on users and thus help you build a stronger following.
  • Create a demo video: visual aids have long been recognized as powerful marketing tools. A brief video of about 30 seconds that showcases what your well-built app has to offer is a simple way to do it. Your video should answer the three main questions; how, why and what. Be sure to leverage your social media platforms to promote your app. The contents of this video can be updated regularly so that users feel truly connected. 

    Mobile Apps Marketing and SEO
  • Create an eye-catching app icon: to make your app icon stand out, it should have a unique shape, and limit the use of colors; two is enough. You can test your icon on several wallpapers just to test the waters first. Many people will choose to download an app depending on how well the icon entices them. With this in mind, be creative as much as possible.

The Layout Matters

 Creating a website that has an   interactive design should top your list when planning your marketing strategy. Landing pages should motivate your users to want to explore more once they get there. As a rule of thumb, mobile marketing should have a variety of features such as videos, customer testimonials, and QR code for easier downloading.

 Research is equally important when marketing your app. You need to identify what users really want and plan on the overall cost of developing your app.


The Role of Social Media

All the widely known social accounts such as Facebook, Instagram, Twitter and Pinterest are important platforms to engage your audience. Use lots of videos to help your give your users the needed information while keeping them entertained. You can also add social media buttons to your landing page so that it gets easier for you to connect with users.



It would be impossible to explore here all the available ways to market your mobile application. Furthermore, your unique needs may determine which marketing channel suits you best. The key point is to make your app more discoverable and shareable among the millions of apps out there.


About the Author: 

Nick Rojas    is a business consultant and writer who lives in Los Angeles and Chicago. He has consulted small and medium-sized enterprises for over twenty years. He has  contributed articles to Visual.ly, Entrepreneur, and TechCrunch. You can follow him on Twitter   @NickARojas, or you can reach him at   NickAndrewRojas@gmail.com.

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