An Effective Web Design Strategy Starts with Knowing Your Audience

on June 1st, 2017
by Josette MIllar

It today's world, it's not enough to have a great website. You need to  know your audience  so you can create content and a user experience that speaks to your people. If you don't take your visitors into consideration when you create your website, it will all be for nothing, as people will simply leave your site in favor of a competitor who can relate to their needs and wants. 

Strategy Starts with Knowing Your Audience

Simply put, your website is a major marketing element. When it's designed well, you'll speak to your target buyers and understand their needs and pain points. When designed poorly, you'll soon feel the negative effects.

Why should you keep your audience in mind when you formulate your website design strategy? Take a look!

Consumer Behaviors Affect Navigation

Depending on your industry, certain consumers will likely be driven to specific parts of your website. Creating navigation that speaks to your customers' needs will behoove you in the long run.

It's imperative that your website makes sense to visitors; otherwise, you're inviting undue frustrations — which essentially means you're asking them to leave before they've even stepped through your virtual door. 

What should you focus on?

  • Intuitive, user-friendly navigation
  • A hierarchical system that's both well defined and mobile friendly
  • Information organization that makes sense to your users

Your People will View Your Site in Several Formats

It's certainly no secret that people are no longer tethered to their desktop computers any longer. Strangely, it took a while for responsive design to catch on for many companies, but it's finally made its way to the Big Leagues, and you can rest assured that it's not going anywhere.

As you're designing your website, bear in mind that your audience could find you on a computer, tablet, or smartphone. By understanding this key detail in advance, you'll cut out a lot of frustration your future customers will have if you go with a non-responsive site.

What are we talking about, you ask?

A responsive website, in short, responds to different platforms — specifically, mobile. In other words, it's adaptable. It's flexible. It can be easily viewed and navigated no matter what type of device the audience is using.


Consider the following elements when you're designing your website:

  • Hover effects  don't translate well to mobile devices. Instead, utilize clickable navigation that has room to breathe in case it's accessed on a mobile platform.
  • Declutter your web space  so it's clean and simple. Excessive decoration can distract the eye and impair the legibility of content on certain platforms.
  • Focus on load speed.  This is an often over-looked and under-valued part of the planning process, but the search engines care about how long it takes your pages to load (so do your consumers.)

The longer the wait, the less apt search engines are to rank you highly, which means your amazing website could find itself at a standstill despite content, products, and services that are otherwise amazing. 

Everyone Needs Your Knowledge Now and Then

 If you're wise to the game of content, you know it's imperative to deliver relevant, valuable information on a regular basis. When it comes to web design, don't let your key factoids fall through the cracks.

Enhance UX with search tools that allow readers to easily find the information they're looking for.


There are many designers who create beautiful websites, but how many of them will listen to what your audience has to say? At Sheffield Media Group, we don't design for us, we design for you and your customers. We welcome you to browse our testimonials so you can learn more about how we operate!

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