You’re producing great content. Now what? How to get more traffic to your blog.on December 5th, 2016
by Josette MIllar
Once your blog has begun to attract a strong readership for you, it’s obvious that you need to create much more of this great content. However even amazing content doesn't always get read.
To build a strong and thriving blog, it is essential to understand how to continuously drive traffic to it. This requires multiple strategies engaged simultaneously. It also involves re-purposing content, and making an earnest study of your analytic assessments to better adjust your current strategies designed to get more traffic.
Talk About Social Influences in Blog Posts Whenever Possible
Citing prominent news stories is one way to utilize social influences. Mentioning names that are frequently searched goes a long way to increase hits for your posts. Even better — when you provided significant and accurate educational information — many times you can also be cited, if not linked to by those you have mentioned.
This goes a long way to increasing activity and interest, while also pleasing Google's algorithms. Experiment with this process. You can cite sushi chefs or surfers, it all depends on your niche topic.
Maximize Your Twitter Opportunities: Add Links to Articles For Re-tweets
Link to your latest article in your Twitter bio. Drive social sharing by proactively asking others to re-tweet it.
In a recent study by Social Bakers : thousands of brands on Twitter found users who asked followers to “RT” their tweet received 73.48 average re-tweets per tweet. Otherwise you see just 2.09 re-tweets for those without any kind of call-to-action.
Articles For Blast Email or Newsletters to Your Contacts
Online newsletters remain one of our most useful and effective marketing tools. Always remember to have live links to your blog articles in any newsletter you publish as well. Sometimes your subscribers need a reminder that there is even more waiting for them at your blog site.
Get More Traffic Using Email Signature Links To Your Blog
How many people do you email on a daily basis? There's always a combination of old and new on this list. Inform everyone you connect with that you have a blog available. Just the right invitation will help you get clicks through.
Always spend time considering who else to send your blog post to. Make lists of relevant people/organizations/blogs that would be interested in it and/or perhaps even sharing it with their networks.
Get more traffic by sending a message such as, “I recently published an article on the top apps for entrepreneurs” or “I thought your readers might find my blog about apps interesting.” Always reciprocate by linking to and sharing a relevant post of theirs.
Here are other ideas to try that will get more traffic for you:
- Sharing articles on other social networks such as Vine, Storify, Pinterest, Digg, Quora, Reddit, Care2 or StumbleUpon.
- Sharing articles on other social bookmarking sites such as: Newsana is a great site, as is Paper.li, Delicious, Newsvine, Ebaumsworld, Scoop.it, or Technorati, to name a few.
- Always tweet the post multiple times, using different teaser quotes. Use questions, titles, and other relevant teasers that define the article.
- Utilize Your Leverage with Google Authorship. Signing up for Google Authorship allows your author-profile to appear by your posts. It also connects it with your Google+ profile.
Transform your popularity even further by utilizing LinkedIn groups, by including plenty of visual content and videos and most of all, get more traffic by making your blog SEO friendly.
All of this comes together when you make sure to link to credible outside sources, and find ways to truly add value for your reader. Google and other search-engines simply seek to prioritiz e quality information.