Highly Creative Small Budget Marketing Tactics for Your Small Businesson December 27th, 2017
by Nick Rojas
Marketing your small business may seem challenging, but it doesn’t need to be. There are a number of ways to market your small business, products, or services on a small budget. In fact, some very effective marketing tactics are free.
To maximize your marketing efforts you will need to get creative, and that’s good news, because you certainly don’t want your small business to be run of the mill. “Don’t be afraid to get creative and experiment with your marketing,” Mike Volpe, CMO of Cyberseason and former CMO of HubSpot said.
Here are a few creative ways to market your small business, putting your marketing budget worries on the backburner.
Using social media to market your small business is nothing new, and you are probably already delivering your marketing message to your followers. However, it is time to get even more social to maximize those efforts.
Map out your buyer funnel on social media to increase CTR and post engagement. By collecting the data you already have, you can serve up social media posts that are segmented and personalized.
For instance, if you have more engagement from people in say California, you can deliver a location specific social ad with a discount included. You can also scale your social media marketing budget, making use of the posts that are performing the best.
Use Guerilla Marketing Tactics
These marketing tactics will allow you to stretch your small marketing budget with big budget returns. It is also a great way to stay creative when thinking of new and exciting ways to deliver your small business’ message. This can really set you apart from your competitors.
A few creative guerilla marketing tactics include:
- Combine your guerilla marketing with social by creating a challenge for consumers to do, nominate, and share (think ice-bucket challenge).
- If your small business is location based, have a street artist draw a mural on your storefront sidewalk.
- Utilize the power of influencer marketing by offering up free products and services to micro-influencers for them to share with their loyal followers.
- Partner with other small businesses that offer products and services that may complement your own.
Refocus On Content Creation
Creating content that resonates with your customer base is excellent for small businesses with a tight marketing budget. It is free and you can showcase your authority in your industry.
Think outside the box, because, content is also not just about blog posts anymore. You can host podcasts with well-known people in your community, create videos that your audience can’t resist watching on YouTube and your website, or develop highly compelling infographics or free ebooks to net more subscriber emails.
If you are not feeling so creative, you can always hire a freelancer to do it for you. With online platforms like Fiverr the possibilities for compelling and unique content is endless.
Get Your Small Business Listed Locally
Consumers are using mobile more than ever to search for products and services in their immediate area. In fact, 50 percent of mobile consumers who do a local search will visit a store with a day.
This makes listing your small business locally essential to your growth and success. It is also free, so your marketing budget will not be impacted. The first step is Google My Business to get your local online listing up and running.
You should also list your business on other local listing sites like Yelp or Angie’s List. The more local listings you have online, the better. These online listings also serve as a place for your customers to leave ratings and reviews, very important for netting future customers.
Develop a Scholarship Program
Scholarship programs are a cost-effective way to market your small business in a very positive way on a small budget. This can be done on a local or national level. A scholarship program is also a great way to boost your online visibility and ranking in Google.
For example, Brilliance, an online jewelry seller, paired an element of their business with a scholarship contest. It is creative, boosts brand awareness, and the cost is a once a year marketing expense. It also has potential tax benefits for your business as well.
It’s Your Turn . . .
Showcase your small business in 2018 using the above budget-friendly marketing tactics. By adding a touch of creativity will highlight your business while your competitors are busy dumping money into traditional marketing techniques that are simply not as engaging. How will you market your small business this New Year?
About the Author:
Nick Rojas is a business consultant and writer who lives in Los Angeles and Chicago. He has consulted small and medium-sized enterprises for over twenty years. He has contributed articles to Visual.ly, Entrepreneur, and TechCrunch. You can follow him on Twitter @NickARojas, or you can reach him at NickAndrewRojas@gmail.com.