WordPress Is Said To Be Amazing Enough For SEO. Don't Settle, You Can Do Moreon January 16th, 2017
by Josette MIllar
When it comes to SEO, WordPress can make some beautiful things happen to your website. Namely, it makes you appear in search engines so people know you exist. That's how it's supposed to work, right?
Just because WordPress plays well with SEO, it doesn't mean you're maximizing your cyber real estate by incorporating this easy-to-use platform. In fact, if you're leaving it up to the cyber system to do all of the work, you're probably blending in more than you're standing out.
Take off the SEO WordPress camo by following these simple tips that will take you out of the shadows of ordinary and guide you toward extraordinary:
Be One with Your Blog
It's often easy to fall into the complacent world of expired content. Like a six-month-old jug of milk, however, visitors will smell the rancid scent of spoiled content if you haven't kept up on your pages. Blog well and blog and blog often. Talk about your company, things in the news, the way you love the sun on your company's front door — whatever brings fresh content that's relative to your business.
Hey, we all need a little help now and then. When it comes to your business, some of the best partnerships available are those that can help you build your business from behind the curtain of your computer screen. Yoast is a WordPress plugin that's meant to up your SEO ante by holding your hand and guiding you through the blog-writing process. Thanks to a few green, yellow, or red dots (and a lot of user-friendly checks and balances along the way), Yoast will help you determine the best use of your keywords, ensuring that you place them perfectly amongst the other letters of the alphabet in your heading, title page, meta-description, and within the content itself. As you become more proficient at the SEO process, you'll learn to troubleshoot SEO issues before they begin, but Yoast is a great fit for beginners and experts alike.
Take a Trip to Way-Back Land
A golden rule: If you're going to include content on your web pages, it needs to be relevant and useful. SEO works this way for WordPress, just as it does for any other platform, and it's important to keep this in mind when you're undergoing the process of content creation. That said, if your content was valuable when it was first written, much of it should remain valuable in some way. Link to your older content to remind your audience of other tips, tricks, and information involving your company. Even better? You might catch the eye of a new visitor who didn't even realize how amazing you are until they took a trip with you to Way-Back Land. Refreshing old content through the use of new words is an excellent way to remind visitors that you're an authority figure in your industry.
Bring on Your Megaphone
We can't say it enough — social media is here to stay, and if you're not standing on your soapbox with a cyber megaphone in your hands, you're missing out on some vital opportunities. Just as Yoast pits your WordPress words against the world to ensure optimal SEO, participation in social media can help you engage your audience and spread the word about how amazing you are. As people talk and tweet about you, the search engines will take notice.
Are you trying to design a strategy where SEO and WordPress come together in perfect harmony? At Sheffield Media Group, we're pros when it comes to WordPress! Check out the proof when you visit our WordPress Portfolio!