Search Engine Marketing

Search Marketing Campaigns using effective PPCSuccessful search marketing depends largely on the ability to reach your target audience in a cost-effective manner. Sheffield Media Group's dedicated marketing department designs, develops, and implements online solutions that focus on attracting visitors to your website.

Search engine marketing is the most widely used method of attracting visitors to websites. As a result, competition to reach the top ‘ranking’ on search engines is challenging. Sheffield Media Group search engine marketing services are designed to optimize your website’s listing either locally or nationally or both! This increases the opportunity for potential buyers to encounter your website as they look for the products and services you have to offer. We offer Search Engine Optimization for ‘organic’ (or natural) listing and pay-per-click bid management to drive potential customers or clients to your website.

Detailed scope of services:

Search Engine Marketing (Pay-per-click campaigns)

  • Research, set-up and management of paid search (pay per click) programs on the major Search Engines with a focus on Google, Bing and Yahoo.
  • Identify the basic and the more specific keywords and key phrases your target market is currently using to search online for audience response services.
  • Creation of ad groups to strategically focus on segments of the business that need growth.
  • Focus on national scope or specific local metro areas in the U.S.
  • Management, oversight and analysis of the programs with the goal being to deliver targeted leads and a high conversion rate.
  • Reporting services including: impressions, site visits, emails, forms, and phone calls.
  • Landing Page Design, set-up and installation.
  • A media budget that addresses your objectives will be prepared.  Bid positioning strategies will be implemented to deliver premium visibility cost-effectively and within budget on search engines such as Bing, Google and Yahoo.
  • Facebook, Foursquare, LinkedIn, Pandora, Yelp and other social network ads can be implemented on an as needed basis if appropriate to your business.